We went shopping in London's supermarket for poor people where everything costs just 25p - this is what it was like

Since opening earlier this month, the easyFoodstore has generated a lot of buzz. It is specifically targeted at poor people, a company spokesperson told The Guardian.

A few days after opening its doors, the store that sells everything for 25p had to temporarily close in order to re-stock as it had completely sold out of products.

Part of easyJet founder Sir Stelios Haji-Ioannou's range of "easy" ventures, the store sells a variety of goods (but no fresh meat, fish, fruit, or vegetables) for 25p each until the end of February. Afterwards prices are set to rise to around 50p per item.

Business Insider went to the easyFoodstore in north west London to see what it's like to shop there.