We visited Google's first ever retail store

Apple's stores are central to its success. Designed to exacting specifications and run by highly-trained staff, Apple Stores are intended to show Apple products at their very best. And it works: In Q4 of 2014, Apple had the most profitable quarter of any company ever, and is now in the middle of an aggressive retail expansion project in China.

Now, Google is taking a leaf out of the Cupertino company's playbook, and has - for the first time ever - established its own bricks-and-mortar retail outlet. It's situated on Tottenham Court Road, in London, England.