Walmart is in a logo battle withKanye West 's fashion brand,Yeezy .- Walmart says it contacted Yeezy five times before issuing a complaint this month.
- Walmart first reached out last summer but never got "conclusive" info from Yeezy, it said.
Walmart's logo battle with Kanye West's Yeezy brand went viral this week, but according to Walmart's lawyers, the saga has been going on for months.
In a letter addressed to Yeezy's lawyers on April 19, Walmart's lawyer said that it had been in contact with Yeezy five times, starting in the summer of 2020, before complaining to the US Patent and Trademark Office earlier this month. The contents of this letter were first reported by CNN.
In the complaint, which was first reported by Bloomberg, Walmart said that Yeezy's proposed new logo was too similar to its own and that this could confuse customers and "create a false affiliation" between Walmart and Yeezy, damaging Walmart's "goodwill."
A representative for Yeezy did not immediately respond to a request for comment from Insider.
Walmart's lawyer said in the letter that it contacted Yeezy's lawyers twice in the summer of 2020 and again in the first three months of this year but didn't get "conclusive information" back. It then filed the complaint.
"To date, we have not received any conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground," Walmart's lawyer said in the letter shared with Insider.
Walmart's logo, on the right above, which was rolled out in 2007, is a star-like pattern of six solid spokes with rounded ends. Yeezy's proposed logo, on the left, has a similar star-like shape but is made up of eight dotted spokes.