Transformers fans and Uber users in Dallas, Phoenix, and Los Angeles now have the chance to get a ride from the legendary Optimus Prime.
Uber announced on its blog on Monday that it would be rolling out a partnership with the Transformers franchise leading up to the June 27 release of the newest movie "Transformers: Age of Extinction." According to a report by VentureBeat, the Uber Autobots campaign is backed by both General Motors and Paramount Pictures.
The Optimus Prime-styled truck has already touched down in Dallas and Uber's website says the truck will be in Phoenix on Thursday, and Los Angeles on Saturday. One lucky Uber user shared her Transformer experience on Twitter.
Oh you know, just hanging out with Optimus Prime at The @RichardsGroup today! #UberTRANSFORMERS pic.twitter.com/konSc2AJfQ
- Rebecca Austin (@rmaust7) June 16, 2014
The Transformer-themed car is only available between 1-7 p.m. in each location and only one car will be sent to pick people up. Each lucky rider will have only 15 minutes in the car, according to company's blog.
The company teased its big announcement Sunday through its Twitter account, with a photo and a not-so-subtle tweet.
Your Uber experience is about to be transformed in @Uber_Dallas, @Uber_PHX and @Uber_LA #SomethingBigIsComing pic.twitter.com/d00w1U8gr2
- Uber (@Uber) June 15, 2014
To request a ride with Optimus Prime, choose the "AUTOBOTS" option inside the Uber app on your phone before selecting a pickup spot. Then hit "ROLL OUT," and wait for your Transformer to arrive.