Kroger's new location includes a growler bar with craft beer. The bar is situated near a deli and prepared foods section.
There's also a wine bar where people can test wine and socialize, similar to ones found at Whole Foods. Kroger is perceived as a better value than the organic grocer, according to analysts at JPMorgan.
The new bars complement Kroger's extensive food selection. The brand sells prepared, packaged, and fresh foods.
But now Kroger is testing out something new — offering extensive collections of clothing and footwear.
There's an emphasis on children's clothing, making Kroger an attractive option for families who would normally shop at Wal-Mart and Target.
Wal-Mart and Target have been trying to improve their grocery selections to include better produce and more organic and prepared foods. Kroger has the food component down, but it's unclear whether its foray into clothing will be successful.
From the back-to-school displays, it's clear that Kroger is going after Target and Wal-Mart's customers.
The new location has a spacious dressing room.
The brand is even selling housewares, which has long been Target's expertise.
Selling clothing, decor, and food makes Kroger a one-stop shop for customers. This makes it a huge threat to Wal-Mart and Target, who don't excel at groceries the way Kroger does.
