![Dodge Challenger GT AWD](https://static-ssl.businessinsider.com/image/585456e6ca7f0c1c008b64e5-1390/dg017125clg0k81fsnk0aelucpebduvc1uu6.jpg)
Dodge
Dodge Challenger GT AWD.
But that's exactly what Dodge is doing in its latest ad.
Here's why.
For 2017, Dodge will make all-wheel-drive available on its Challenger GT muscle car.
According to Fiat Chrysler executive Tim Kuniskis, this is "the world's first and only all-wheel-drive American muscle coupe."
Yes. It's finally happened - a modern muscle car you can't do a burnout in. With that said, in an era of four-cylinder Camaros and Mustangs, an AWD Challenger doesn't sound so outlandish.
Even though it may offend the muscle car purists, an all-wheel-drive Challenger makes a fair amount of sense. The availability of AWD gives Dodge the ability to offer a product more suitable for cold-weather markets where a rear-wheel-drive muscle car simply doesn't work as a winter daily driver.
Under normal conditions, the AWD system sends power only to the rear wheels - which means it'll drive like any other Challenger in most instances. However, when the car senses the rear wheels lose traction, the front axle engages - turning the Challenger into an AWD vehicle.
![Dodge Challenger GT AWD](https://static-ssl.businessinsider.com/image/58545a04ca7f0cf3008b6500-1778/dg017129cl2hua3ofkbu89mh6btholo9gpkf.jpg)
Dodge
The Dodge Challenger GT V6 AWD arrives in showrooms early next year with a based price of $33,395.
Here's Dodge's new-Alaska-centric commercial: