This hip athletic wear company dresses Yale athletes and aspires to compete with Nike

Oiselle Facebook

Oiselle launched in 2007.  Business has taken off, with $10 million annual revenue and an endorsement deal with Yale's track and field team.

The brand tries to stick to its startup roots, but its unique designs and products have gotten people to notice that it's an elite activewear company.

Here is what we know about Oiselle.