The Arch Deluxe, which was introduced in 1996, was one of the most expensive failures ever for McDonald's. The advertising budget was upwards of $150 million, according to The New York Times. Even though the Arch Deluxe cost McDonald's millions and was discontinued in the late '90s, the Arch sauce — a mustard-mayo combination — is in testing again, on a new fresh-beef burger called the Archburger.