After a day of sessions and meetings the real fun begins: the sponsored parties where your event badge gets you access to open bars at extravagant locations.
Those in the know download Partyforce, an app created by the app developer DoubleDutch as a way to organize Dreamforce nightlife.
Last year, the DoubleDutch team even had scouts at parties throughout the city to keep the app updated when parties get filled to capacity.
"The parties range from wine and snacks, to just full on parties with headliner-type bands," said Bryan Parker, CEO of DoubleDutch.
Since the parties are put on by sponsors, not Salesforce, DoubleDutch has to scrape a ton of different companies' websites to compile its database. Last year, its scouts also added in parties that they heard about by word-of-mouth.
"The best one was Pardot's party," said Ben McCarthy. "They had Flo Rida in a big theater, and it was absolutely mad."
"I don't really like Flo Rida but I couldn't speak the next day because I was singing to all of the songs," McCarthy said.
Salesforce also hosts its own concert every year for an event they call Dreamfest. This year's performers are Metallica.
As the company says on its website, "Dreamforce isn’t Dreamforce without epic concerts by some of the biggest names in music."