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Crest is the most trusted brand of toothpaste, according to the survey.
The results of the March 2015 online survey are based on the preferences of a 4,500-person sample and are weighted against US Census data by age, gender, income, and geography.
Asked about the products and services they use on a routine basis, 79% of participants said they opt for a "trusted" brand when choosing between items of equal quality and price.
Here are the brands that made the cut across 40 different categories.
Airline: Southwest
Automobile (car/SUV) - Domestic: Ford
Automobile (car/SUV) - Import: Toyota
Automotive insurance: State Farm
Bathroom tissue: Charmin
Body lotion/moisturizer (excluding facial creams): Jergens and Aveeno (Statistical Tie)
Bottled water: Dasani
Coffee: Folgers
Cold & flu remedy: NyQuil
Cold cereal: Kellogg's
Computer (desktop/laptop): Dell and Hewlett Packard (Statistical Tie)
Credit card: Visa
Cruise line: Carnival
Deodorant/antiperspirant (men's): Old Spice
Deodorant/antiperspirant (women's): Secret
Eye care product/eye health (excluding services, lenses and frames): Visine
Facial moisturizer/cream: Olay
Fast food/casual dining: McDonald's
Hair color: L'Oreal
Headache/pain reliever: Tylenol
Herbal supplements (non-vitamin): Nature Made
Home entertainment electronics (excluding cell phones, computers, and tablets): Sony
Household air freshener/deodorizer: Glade
Household cleaning product: Lysol
Juice: Tropicana
Laundry detergent: Tide
Life insurance Company: MetLife
Mass merchandiser
Mobile phone/tablet: Apple
National hotel chain/resort: Marriott and Hilton (Statistical Tie)
National pharmacy/drugstore: CVS and Walgreens (Statistical Tie)
Online shopping site: Amazon
Paper towels: Bounty
Pet care products (excluding food): Hartz
Pet food: Purina
Shampoo/conditioner: Pantene
Sleep aid (non-prescription, excluding cold/pain): ZzzQuil and Unisom (Statistical Tie)
Soap/body wash: Dove
Soup: Campbell's
Spices/seasonings: McCormick
Toothpaste: Crest
Vitamin supplement: Nature Made