Reuters
The brand management firm Interbrand today released
its list of the 100 most valuable brands in the world, and there's a new sheriff in town.
After 13 consecutive years as at the top of the Interbrand 100, Coca-Cola has been replaced by Apple. The world's most popular soft drink wound up falling to No. 3 on the list.
Apple's ascension was indicative of technology's dominance as the most valuable brand sector. The tech industry accounted for seven of the ten most valuable brands and four of the five brands that saw the biggest jump in value from 2012.
To conduct its study, Interbrand measured the amount of money companies took in, how important their brand was in turning those profits, and how each brand stacked up against its competitors.
