Whole Foods cites "keto, paleo, grain-free, and even 'pegan' (paleo + vegan) diets" as helping to get people to add more fat to their diets.
"New integrations of fat sources — like keto-friendly nutrition bars crafted with MCT oil powder, coconut butter-filled chocolates, snacks affectionately called 'fat bombs' and a new wave of ready-to-drink vegan coffee beverages inspired by butter coffees — are busting on the scene allowing consumers to get their fat fill with convenient treats," the grocer says.
Read more: 10 of the best keto meal options at popular chain restaurants