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From constant executive shuffles, to acquisition rumors, to debates over whether exclusives are good for the music industry, there's never a dull moment. But most people don't know the full story of Tidal, which actually began in the 90s in Scandanavia - long before Jay Z took over in 2015.
Here's the tale of Tidal's transformation into the streaming service it is today.
Additional reporting by James Cook, Bryan Logan, and Abby Jackson.