The first way that Supermac's has McDonald's beat is the fries. The menu has 5 different varieties that include chili, cheese, and curry sauce.
You can also get taco fries.
Even the announcement of bacon cheese fries — which are only just hitting the US market — leaves McDonald's with a lot of catching up to do.
Business Insider first revealed the fries were coming in December 2018. They launched nationwide in January.
Supermac's wins on burgers, too. The mainstay is the 5oz beef burger, a rival to the McDonald's double quarter pounder with cheese. The meat is tastier, the is salad more generous, and the bun feels like higher quality.
But nobody wants a salad from Supermac's. What they do want is food by the bucket. You can buy dozens of nuggets, chicken tenders, or potato wedges all in one go.
Supermac's also has a better approach to meal deals. As well as the classic meal-fries-drink paradigm, you can buy a snack box, which gives you a way to get a food bundle without buying a drink you don't want. This one has fried chicken.
Supermac's also has McDonald's beat in the dessert department. Instead of volcanic apple pies, Supermac's signature dish is hot muffins covered with vanilla ice cream. They have a cult following in Ireland.
Supermac's also has a canny business model involving tie-ups with other brands. Many of the stores share a counter with the Irish franchises of Papa John's.
You can even buy combo meals that include food from both brands.
Check out the Tasty Cosy Combo available at selected Supermac's stores nationwide. #Pizza #KeepOutTheCold https://t.co/qBlrgi2gSn
— Supermac's (@SupermacsIRE) January 23, 2019And, finally, Supermac's gets a bonus point for being part of an Irish national treasure/source of humiliation — the Barack Obama Plaza in Moneygall, County Offaly.
The plaza is a highway rest stop between Dublin and Limerick, built in honor of Barack Obama's 2012 visit to Moneygall, where he drank Guinness with locals in a pub.
It has a Supermac's and some other restaurants, as well as a museum of American-Irish history featuring a pint glass said to have been used by Michelle Obama.