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The most important things we learned from Apple's earnings call

The most important things we learned from Apple's earnings call
Tech1 min read

CEO Tim Cook attends China Development Forum (CDF) 2018 at the Diaoyutai State Guesthouse on March 24, 2018 in Beijing, China.

VCG/VCG via Getty Images

  • Apple offered new details on its business with its earnings report Tuesday.
  • New figures showed just how profitable its services business is.
  • The company now has 1.4 billion total active users of its devices, up 100 million last year.

Apple may have pre-announced its revenue shortfall in early January, but the company offered plenty of important updates and details about the state of its business, and of the broader economy, during its official earnings call on Tuesday.

From the state of consumer demand in China to the growth in streaming media, Apple's business stretches across a wide swath of industries and markets. And Apple CEO Tim Cook shared important insight on many of these topics during the conference call with analysts.

How investors and analysts perceive those new items will likely be affected by their stance on the company going into the report; there were bits to feed both bulls and bears.

Here are the most important things we learned from the call:

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