The project is designed to scale far beyond pilot programs found in cities like Los Angeles or Seattle. "I see people out there with gold shovels doing groundbreakings and big red ribbon cuttings and patting each other on the back for little tiny projects that are good ... but doing very little to put a dent in this problem," Senden said.
Even so, he acknowledges that the project will require a massive alliance of designers, landowners, developers — and, yes, even politicians. "We have ideas, but it takes a lot more people to be involved than just us," Senden said. "I don’t think this is a problem that you can necessarily design your way out of."