Kia
- Business Insider scoured the 2019 Consumer Electronics Show in Las Vegas to find the very best cutting-edge tech.
- The best new technology we saw at the show came from Kia, with its "Real-Time Emotion Adaptive Driving" tech, or READ.
- READ scans passengers in the car, detecting their heart rate and facial expressions, to provide a more customizable driving experience tailored around how you're feeling.
BI Graphics
At CES, the biggest annual tech show in the world, we saw lots of car companies presenting their ideas for what driverless cars could look like, or do.
But the coolest car concept we saw at CES 2019, and easily the best new technology we glimpsed at the show, is what Kia calls "real-time emotion adaptive driving," or READ.
Take a look.