BI Intelligence
In a recent report from BI Intelligence, we compare the world's largest social networks in two ways. First, we evaluate the biggest properties side-by-side in terms of total audience size. Then we analyze the markets where each has the most growth potential, and their demographics in terms of country-of-origin.
Here are some of the biggest surprises:
- YouTube ranks close behind Facebook for number of monthly active users (MAUs), for second-place worldwide.
- China's Qzone is the third largest social network in the world.
- Three of the world's top 10 social properties are messaging platforms: WhatsApp, LINE, and WeChat.
- Nearly 90% of Facebook users reside outside the U.S.
- About one-quarter of LinkedIn's users are in India. In fact, there are more Indians than Americans on LinkedIn and Google+.
- Major social networks that are officially blocked in China still have many millions of Chinese active users who use various stratagems to access these services. Google+ has 100 million users in China, Twitter has 80 million, and YouTube has 60 million.
- Asia-Pacific overall has more active social media users than any region, and several Southeast Asian markets are off the charts when it comes to mobile social media usage. Eighty-two percent of Thai smartphone owners access social media daily on their phones.
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- Provides a census comparing social networks to one another in active audience size
- Examines the nuances of how each of the largest social networks shape up on a global level and where their audiences are coming from
- Posits where the major social networks might next build their audience
- Takes a regional look at how social media usage has developed in the biggest markets, and how behavior is shifting
- Zooms back out to take a broad look at where the biggest social audiences reside