The two-door Sahara is pretty impractical as a family car, but it is fun to spend time with — and if the weather had been worse, it would have inspired confidence. BUT most drivers don't need true 4WD, so for daily suburban use, the Wrangler is overqualified. (I did park it on my front lawn without hesitation, however.)
Comfort isn't prized, either. This thing is a teeth-rattler. On the highway, it's noisy, crude, and borderline unstable. You have to get used to it.
For the most part, it is well-put-together, with simple components that aren't going to give you much trouble, from the simple V6 to the unadorned transmission. You can get a four-door, so the loading-passengers issues I encountered can be overcome. The advantage of such a utilitarian design is that your Wrangler will look good and probably run good for decades.
Ranchers, farmers, and hardcore outdoors-folks will appreciate that.
In the end, you have to be a serious Jeep-o-phile with a sense of nostalgia or yearn to tow your kayaks into inaccessible territory to be a logical customer for a Wrangler. That said, enough people who are none of those things buy Wranglers to compel Jeep to keep the vehicle in the lineup with several different trims (the inexpensive Sport and the more offroad-serious Rubicon are the other two).
Over a week, I grew to enjoy the Wrangler for what it is: a lovable brute. A dog by my side would have been a natural addition. I could imagine never, ever worrying about washing the Jeep. It would only look better with dents, dings, perhaps even rust, scratched paint, encrusted with crud. Part of the investment you'd make if you bought a Wrangler would be in unselfconsciousness.
And that could be worth it.