It was London's big moment to shine in 2012 as it hosted its third summer Olympics, the most of any city.
But when London unveiled its £400,000 2012 logo design, the masses were unimpressed.
The zig-zagged blobs were immediately criticised by some as looking like a swastika, while Iran threatened to boycott the Olympics altogether believing that the logo spelled out "Zion."
Others suggested that it looked like a weird amalgamation involving The Simpsons.
Regardless of these controversies the logo was seen as a major fail on what was an otherwise incident free Olympics.