10. Tide — owned by P&G. The detergent brand is also known as Alo, Vizir, or Ace in some countries.
Consumer Reach Points: 1.44 million.
9. Dove — owned by Unilever. The toiletries brand has moved up three positions in the rankings since last year's report.
Consumer Reach Points: 1.46 million.
8. Knorr — owned by Unilever. Knorr's stock cubes, flavor pots, and powder mixes are popular the world over, but the brand's ranking has fallen one place since last year's study.
Consumer Reach Points: 1.65 million.
7. Lay's — owned by PepsiCo. The brand's long-running "Do us a flavor" campaign, in which consumers were invited to suggest new ideas for potato chip flavors, was credited with boosting the brand's penetration in the US and in the UK.
Consumer Reach Points: 1.75 million.
6. Pepsi — owned by PepsiCo. The cola brand grew its Consumer Reach Points year-on-year but remained in sixth place.
Consumer Reach Points: 1.98 million.
5. Nescafé — owned by Nestlé. The instant coffee brand is still massive, but it has fallen out of favor with some consumers, dropping from fourth to fifth place.
Consumer Reach Points: 2.14 million.
4. Lifebuoy — owned by Unilever. The soap brand's mission is to change the hygiene behavior of 1 billion consumers across Asia, Africa, and Latin America. Its educational campaigns on handwashing and children's handwashing have helped it reach 95% of the population of Indonesia and lifted to to become the second most-chosen brand across Asia.
Consumer Reach Points: 2.34 million.
3. Maggi — owned by Nestlé. Maggi, which produces instant soups, stocks, sauces, and noodles was the world's most-chosen food brand last year.
Consumer Reach Points: 2.76 million.
2. Colgate — Colgate-Palmolive. Colgate is the only brand bought by over half the world's households, with its combination of hygiene and cosmetic dental products boosting its reach by 3% year on year.
Consumer Reach Points: 3.99 million
1. Coca-Cola — the Coca-Cola Company. Coke maintained the top spot for the third year-running, despite losing reach points. The company continues to dominate, but it is struggling to maintain sales growth in developed markets like the US where consumers are opting for healthier drinks.
Consumer Reach Points: 5.72 million.