Andreas Rentz / Getty Images
Cameron Dallas walks the runway at the Dolce & Gabbana show during Milan Men's Fashion Week Spring/Summer 2019.
The battle of the brands wages on.
Every quarter, fashion search platform Lyst analyses the behaviour of more than five million online shoppers to determine the hottest brands and products.
The Q2 (April-June) results are in and it's good news for Nike and Versace, who broke the top 10 after climbing 20 or more places.
Lyst takes into account data from its own search engine and Google as well as engagement statistics, conversion rates and sales worldwide to form its quarterly Index.
Rising through the ranks can come down to one great commission - as demonstrated by Givenchy who rose two places after dressing Meghan Markle for the royal wedding in June.
Scroll down to see who took the top spot and who is rising - and falling - through the rankings.