Sri Lanka Cricket Board (SLC) and Ten Sports have announced signing a seven-year deal to broadcast SLC's international cricket matches. The deal will run till March 2020. This includes multi-platform media and sponsorship rights globally.

Through its network of international affiliates and other broadcasters worldwide, content will be distributed in over 100 countries, reaching millions of cricket lovers. Apart from English, Ten Sports will also be broadcasting the matches in Hindi and other regional languages.

Ten Sports will be the host broadcaster for Sri Lanka cricket and will be responsible for ensuring consistent and high-level production. There will strong focus on digital engagement, branding and promotion of Sri Lanka cricket to improve the viewer experience.

Rajesh Sethi, CEO of Ten Sports, said, "We are delighted to further extend our partnership with Sri Lanka Cricket Board, with whom we have shared a very strong relationship over the past decade. The exciting cricket action will be available during primetime making it a very interesting proposition for fans and advertisers alike."

Sethi added, "We will work closely with the Sri Lanka Cricket Board and invest in production and marketing to ensure that Sri Lanka cricket reaches its full potential. As we have done with other rights, we will aim to innovate and create an exciting visual spectacle for international viewers."

Ten Sports currently holds rights for four cricket boards - South Africa, Sri Lanka, Zimbabwe and West Indies. It holds long-term rights for WWE, UEFA Champions League, French League 1, US Open Tennis, ATP and WTA, and Capital One Cup, European Tour and Asian Tour Golf among other exciting properties. It will be also be telecasting the Asian Games and Commonwealth Games this year.

Courtesy: Bestmediainfo