The vibe of the catalogue is very different from Apple's current aesthetic.
Rather than sleek minimalism, these looks scream color.
And it definitely seemed to be targeting a preppy demographic.
There's no sign of a black turtleneck here.
next slide will load in 15 secondsSkip AdSkip AdApple's vintage trucker hats make Ashton Kutcher the perfect choice to play Jobs in the movie.
Apple has obviously updated its logo since.
The company even planned out some looks for the kids.
Imagine these guys camping outside Apple stores for an iPhone.
This is a more patriotic look.
next slide will load in 15 secondsSkip AdSkip AdThis sweatshirt is the ultimate in Apple-themed loungewear.
There were also tons of accessories for the ultimate Apple fanboys.
The original Apple watch.
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