Colleen Stinchcombe
Princi, the new upscale Italian bakery by Starbucks.
- Starbucks just opened its first standalone Princi bakery, a high-end Italian spot, in its hometown of Seattle.
- Princi's offerings include baked goods, a cocktail bar, and, of course, coffee.
- Starbucks plans to open 1,000 more of the standalone bakeries. Here's what it was like to visit the first one.
The first Starbucks opened in Seattle in 1971, and while it's now a multinational coffee chain, the brand turned to its hometown to launch its first standalone Princi bakery.
The upscale Italian bakery is the result of a licensing partnership between Starbucks and the eponymous company of famous Italian baker Rocco Princi. It opened on Tuesday, July 31.
Princi's European-style baked goods were first introduced at the Capitol Hill Starbucks' Reserve Roastery and Tasting Room, with a later iteration opening at the Reserve store at the company's Seattle headquarters.
Starbucks plans to open 1,000 more of the standalone bakeries around the world, according to Fortune.
Here's what it was like to visit one.