Kate Taylor/Business Insider
Starbucks and BTS recently teamed up on a new menu.
- Starbucks recently partnered with K-pop group BTS in South Korea, debuting new menu items and merchandise.
- The all-purple menu includes items such as Purple Berry Cheesecake and Blooming Purple Vin Chaud.
- A visit to Starbucks in Seoul reveals that the partnership between BTS and the coffee giant is a success - and one the chain should think about replicating in the US.
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SEOUL, South Korea - BTS is one of the biggest music industry icons worldwide.
The K-pop group earned $57 million in pre-tax income in 2019. It is responsible for a whopping $3.6 billion boost to South Korea's economy, and it is expected to bring in $37 billion over the next decade, according to the Hyundai Research Institute. The Washington Post reports you can buy BTS-branded Puma track suits, BTS face masks, and even a BTS-themed deck of UNO.
Now, there is finally a BTS menu at Starbucks.
On a recent trip to Starbucks in Seoul, South Korea, the all-purple BTS-branded menu was front and center at the coffee giant. So, I decided to see if Starbucks could match the BTS hype.