If you're looking to boost engagement by gamifying the AR experience
Marketers tracking engagement metrics such as time spent and looking to achieve more long-term objectives can also gamify the Snapchat experience for users.
Such an experience or lens uses AR in the real world, like Nike's ad, which was the first to use the phone’s gyroscope.
If you want to create an immersive storytelling experience through AR
"Portal lenses," or AR lenses that transport the viewer into a whole new AR world from within the camera, take gamified lenses a step further.
Portal lenses, such as the one that Netflix ran to promote Stranger Things last fall, are among the most engaging AR ads on the platform — and can regularly drive over a minute of play time, according to Snap.
If you want to drive a consumer to purchase
Last week, Snapchat added a feature that can drive users to shop for products just with the tap of a "Shop Now" button. It lets brands extend an AR interaction beyond the camera, driving traffic to a product page, with no additional charge.
Coty’s Clairol brand, for example, is currently running a targeted AR beauty product trial with a prominent "Shop Now" button on top of its AR lens.
If you want to create a whole branded game
If you still want to push the envelope, you may be able to create your very own branded AR game that uses touch, motion as well as facial expressions to win points in multiplayer games.
Snapchat just rolled out "Snappables" this week, and while these are not branded opportunities as yet, the company's track record suggests that they very well could be down the line.