Marvel
Robert Downey Jr. in the Bruce Lee DJing shirt in "Avengers: Age of Ultron."
Following the $191.3 million weekend for "Avengers: Age of Ultron," making it the second largest domestic opening weekend of all-time, the company behind a T-shirt featured in the film also had a big weekend.
Peter Lee's Los Angeles-based company, Bow and Arrow, Inc., is responsible for the Bruce Lee DJing T-shirt Robert Downey Jr. wears in the movie.
It turns out Downey Jr. is a huge fan of the shirt, having worn it to numerous events in the past, and asked specifically for it to be in the film.
Needless to say, featured in a movie that has been seen across the globe helps in sales. But how much?
Lee tells Business Insider that over the weekend the Bow and Arrow website had around a 1,000 orders for its various shirts featuring Bruce Lee, totaling about $60,000 in sales.
That's an increase of about 10,000% percent, according to Lee.
"Our normal weekend, we do about $600 in web sales," Lee told BI via email.
Lee said along with the bump in online sales, he's also fielding calls from the boutiques in L.A. that carry the shirt that need to restock.
The shirt featured in "Ultron," called "Gung Fu Scratch," is part of a licensing agreement Bow and Arrow has with Bruce Lee's estate to sell high-end shirts that feature the martial arts legend.
According to Lee (no relation), the company has had the licensing agreement with Bruce Lee Enterprises since 2011.
The image on the shirt, in fact, is a heavily photoshopped photo of Lee.
According to Lee, Gung Fu Scratch was the first design he and his graphic designer made under the Bruce Lee licensing agreement.
"I really wanted to see Bruce Lee relevant in today's age," said Lee in regards to the inspiration behind the shirt.
Here's what's photoshopped in the image.
Bow and Arrow, Inc.
In the last few years, Downey Jr. hasn't been the only one seen out wearing the shirt. Here are some other notables.
Nick Cannon:
#nickcannon sporting #dj #brucelee shirt at #assasinscreed release #party.Check out http://t.co/f29ToKKV pic.twitter.com/1C18eUVg
- BOW & ARROW (@bowandarrow78) October 29, 2012"For a while the inside joke in the company was that we had more celebrity customers than actual costumers," said Lee.
Looks like that's about to change.