Russell Simmons Expands His All Def Digital YouTube Network

Russell Simmons, famous for his hip-hop music label Def Jam, just announced at Business Insider's IGNITION 2013 conference that he and fellow music entrepreneur Steve Rifkind are expanding All Def Digital, their YouTube multichannel network for diverse millennials that launched this summer.

The network will include more YouTube channels focused on music, comedy, and lifestyle, including Spoken Reasons, Hoopmixtape, and SkeeTV.

All Def Digital is the first premiere community-based platform for millennials to produce and share their own channels and will include 3 million subscribers and 1 billion views through its premium channel partners.

"We produce new, interesting content that no one would accept in television," Simmons says. One example of a series on All Def Digital: a comedy show called "Blackie Sack."

"We couldn't just walk that into HBO," Simmons says.