On May 12, Branson will join Air Asia Group CEO Tony Fernandes on a flight from Perth, Australia to Kuala Lumpur, Malaysia.
The six-hour trip is a special one, as it's finally the moment Sir Richard makes good on a bet he lost to Fernandes in late 2010, over whose Formula One race team would be ranked higher.
Spoiler alert: Fernandes' Lotus Racing team won over over that of Virgin, and the plans to install Branson as a flight attendant on an Air Asia X flight began.
The event has been delayed many times, but finally seats are now for sale from $399 AUD ($420 USD) on the special, one-way flight, and may be purchased online. Be sure to book AirAsia X’s flight D7 237 on Sunday, May 12.
For your money, Air Asia X promises that "the charity flight will also be filled with fun games and activities for the guests," while Branson will be committed to carrying out the responsibilities of a flight attendant, including offering coffee, tea and other food and beverages to guests.
No word on if he'll be performing the safety drill as well!
As it's a bet between billionaires, it wouldn't be right to pocket the money just to have a laugh. So, $100 from each seat and 10% of all inflight sales onboard will be donated by AirAsia X to the Starlight Children’s Foundation in Australia, a charity which provides care and support for seriously ill children.
This flight will mark Branson's second time wearing a skirt, as it was only earlier this week he donned a traditional Scottish kilt for the launch of Virgin Atlantic's "Little Red" flights from London to Edinburgh. For the Air Asia X event, however, the skirt requires shaved legs and red high heels.
Looks like we need to update our guide to the wacky costumes of Sir Richard Branson pretty soon...
