Read on to know why iconic fashion brand GAP chose Bollywood’s ‘It’ girl Kangana Ranaut for store launch!

Bollywood’s reigning queen Kangana Ranaut is all set to launch America’s high-end fashion brand GAP’s first store in India. But do we know why the brand roped in this pretty lady of all the big names that are ready to pose with this iconic brand for their store launch?

Well, the story goes that the petite actress was spotted in one of the GAP clothing sometime back, which made the brand approach her instead of any other Bollywood actress for the store launch.

“Well, it was a coincidence that she has been wearing GAP clothes. So, we decided to approach her because of her preference for our brand,” Ismail Seyis, vice president of GAP International Strategic Alliances tells BI India.

Ranaut, who is believed to be a wildcard entry in Bollywood, is also considered to be a fashion icon-- hailed for edgy looks and her experimental fashion sense. The actress showed her loyalty to the brand when she chose to wear a simple white GAP t-shirt in her latest blockbuster Tanu Weds Manu Returns. Not only then, she has often been spotted in apparels or flip flops from the house of GAP.

But does the brand plan take this mutual love to the next level. “No,” says Seyis. He explains that while the brand is looking at different marketing tools for its promotion in the market, however, it definitely has not though of any brand ambassador as of now. “ May be later, but nothing in the pipeline at the moment,” he notes.

GAP will launch its first store on May 30 at Select City Walk, which is considered to be the largest mall in the country. The brand is in a 20 year long partnership with Arvind Lifestyle, and will be available in 15-20 cities. The fashion house will only focus on tier 1 cities and has claimed to be price competitive in the market.
Representational Image: Indiatimes.com