In-Flight Experience: 770 out of 1000
Timeliness: 729.7 out of 1000
Southwest dominated the JD Power Satisfaction Study, but a weaker on-time / cancellation score knocked it into second place.
Since taking off in 1971, it has become the world’s largest low-cost carrier, expanding far beyond its name to offer flights to 97 destinations in 41 states, Washington, D.C., and Puerto Rico.
Early on, its success gave birth to the “Southwest Effect” — the drop in fares in any geographical market it entered. That has faded a bit since, but customers still know that with Southwest “bags fly free.” In a time when checking a bag comes with extra fees just about everywhere else, that messaging matters.
Our survey was based on in-flight experience data from J.D. Power & Associates's 2013 North American Airline Satisfaction Study and flight delay and cancellation numbers from the Bureau of Transportation Statistics (BTS). Click here to see our full methodology.