Kyle Russell/Business Insider
Despite Apple's famous dominance of expensive gadgets, that's exactly the impression I got from my first day with the Dell XPS 13 laptop.
As an Ultrabook, the XPS is clearly meant to compete against Apple's MacBook Air.
But instead of making a cheap, slim-and-light "me-too" gadget, Dell packed a touchscreen with 1080p resolution into a body that looks and feels premium.
That quality comes at a surprising cost: Dell's laptop actually costs $1,299, $100 more than a MacBook Air with roughly the same processor and memory.