India’s online fashion marketplace Myntra will be holding a preview window for shoppers today and they will be able to see products that it will put on sale over the weekend.This will help online shoppers create a wishlist on
Myntra will also save itself from last minute glitches, get streamlined traffic and also.
"Opening up the window ahead of sales will give us an indication of how the sale is going to be and accordingly manage stocks. This will also help us minimise returns as customers will be sure of what they are adding to the cart," said Myntra CEO Ananth Narayanan.
Since customers will chose products before the sale starts, this will also reduce return rate.
A Morgan Stanley report stated, in India, online penetration in apparel/fashion was 4.5% in 2014 and is estimated to touch 30.3% by 2020, making it a $37.8 billion category.