Mountain Dew Frost Bite Zero Sugar will be sold at over 4,300 Walmart stores nationwide, the company said.- "This new offering leans into our steadfast commitment to consistently deliver flavor excitement," said VP Marketing Nicole Portwood.
- Comfort foods, like sodas, chips and pizza, have been popular with Americans during the coronavirus pandemic.
Mountain Dew is launching a zero-sugar version of its Frost Bite drink at Walmart starting Monday, March 22.
Mountain Dew Frost Bite Zero Sugar will be sold at over 4,300 Walmart stores nationwide, the company said in a statement.
"This new offering leans into our steadfast commitment to consistently deliver flavor excitement and variety of choice to DEW Nation - and we are thrilled to be able to do just that with Walmart," said Vice President Marketing at Mountain Dew Nicole Portwood in the statement.
The PepsiCo-owned brand first launched the regular Mountain Dew Forst Bite in 2020.
Comfort food such as soda, pizza, chips and other snacks, were in demand during the pandemic lockdown. Last month, Pepsi said that it is expecting revenue to increase in 2021. The company's net revenue increased 8.8% to $22.46 billion in the fourth quarter ending December 26.
Earlier this year, the company revealed a watermelon-flavored drink called Mountain Dew Major Melon that also came as a zero-sugar beverage. The new drink was Mountain Dew's first permanent flavor offered in over a decade, according to the company.
In 2020, Mountain Dew launched a margarita flavored drink that was added to Red Lobster's menu as the DEW Garita. The drink which received mixed reactions was the company's first official cocktail, Insider previously reported.