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Micromax And Microsoft Come Together To Bring New Windows Devices

Micromax And Microsoft Come Together To Bring New Windows
Devices
Strategy1 min read
We had heard sometime back that there is something brewing up between the Indian mobile maker (Micromax) and PC/Mobile OS giant (Microsoft). The two are coming together and soon will release mobile phones and possibly a tablet that will run the Windows Phone OS 8.1. This is good strategic partnership by Microsoft, as Micromax is one of the biggest phone makers in India.

Micromax seems to be on a roll. Before this Micromax had picked up Hugh Jackman as its brand ambassador and can be seen in their television commercials. If a mobile manufacturer such as Micromax has decided to partner with Microsoft, there is news that other Indian mobile makers are also scouting to pick up a similar partnership with the OS major.

Couple of weeks ago, we also saw Lava mobiles operated brand Xolo showcasing a Windows Tablet. There could be something boiling here as well. We could see a Lava phone driven by Windows Phone OS soon. Though there is no official statement on the same by Lava, but the possibility of Windows operated Lava phone cannot be ruled out.

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