The Agency Real Estate
Michael Jordan's lavish, 56,000-square-foot compound has sat on the market for nearly 3 years. And it seems the basketball superstar and his real estate agents have had enough.
Price cuts have not helped. It was originally listed in 2012 with a selling a price of nearly $29 million and is now down to roughly half that: $14.855 million. It had previously been available at auction twice, but no one picked it up.
The new strategy is a massive promo campaign with a glitzy new website and Hollywood-style online commercials for the property. The marketing materials also include references to its famous owner, insinuating that the property is just as legendary as Jordan himself.
Only time will tell if the renewed campaign will move the needle on interest for the nine-bedroom property, which lies in the affluent Chicago suburb of Highland Park, Illinois.
Kofi Nartey at The Agency Real Estate is the latest realtor to get the listing.