No campus placements, and yet these marquee recruiters got what they wanted

McKinsey, BCG, HUL and Samsung, these are the four marquee recruiters that either partially or wholly skipped the whole fad of campus placements from engineering colleges this year, but do they regret not being able to hire the talent they wanted?

The answer is a simple no, since these companies went the preplacement offer (PPO) route.

However, this doesn’t necessarily mark the beginning of the end of the campus placement process. Also, if PPO doesn’t exactly give companies what they want, they are more than willing to participate in final placements, as confirmed by a HUL spokesperson to ET.

"It goes without saying that not all companies can afford to go offcampus," Babu Viswanathan, professor and placement adviser, IIT-Madras, told ET. This also means that campus placements are here to stay, even as a handful of companies rely on PPOs to hire talent.

Big companies like Amazon and Microsoft, however, are busy having the best of both worlds.

"Both approaches are important for us and we would continue to invest in on-campus hiring as well as internships going forward," Raj Raghavan, head-HR at Amazon India, told ET.

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