Lenovo packs a punch with Lenovo Z2 Plus, says mid-range phones are the future

Lenovo has officially launched its Z2 Plus smartphone in India. The company has seen customers moving from feature phones and low- range phones to mid-range phones. Lenovo considers the new mid-range segment from Rs. 10,000 to about Rs. 20,000. Anuj Sharma, Head of Product Marketing, Smartphones, Lenovo MBG India said, “next year the mid-range phone will be dominant in India”, the company also saw considerable number of low-range smartphone users upgrading to a mid-range phone and although the company has its range of premium phones with Motorola, he adds, “the premium segment needs to innovate a lot more, innovation is missing in premium phones.”

The mid-segment smartphone market in India has evolved in a big way and India has seen many new launches in the mid-segment in the past one year, with some smartphones standing almost spec to spec with premium phones. With the kind of pricing for its new Z2 Plus, Lenovo does pack a punch in terms of specs. The Lenovo Z2 Plus comes with a Qualcomm Snapdragon 820 SoC and has two variants, 3GB of RAM with 32GB storage priced at Rs. 17,999 and 4GB of RAM with 64GB storage priced at Rs. 19,999. The phone does not have extendable storage.

Both the devices have 5-inch, FHD screen developed by Sharp. It has dual-SIM support in both 3G and 4G configuration. The rear camera is a 13MP, f/2.2 unit with a 1.34 micron pixel sensor. The front camera is an 8MP unit.
Cyber Media Research has said earlier this year that even in a budget-conscious market like India, consumers are no longer just looking for the cheapest option and the dynamics have changed. Company’s previous mid-range phone K4 Note which was priced little over Rs. 10,000 also did pretty well in the India market.

The new Lenovo Z2 Plus also includes a U-Health app similar to Apple’s health app. It has a Pedometer, Gyroscope, Accelerometer and apparently consume very little power.

Both models will go on sale this Sunday, 25 September, at midnight exclusively on Amazon.