Business Insider/Jessica Tyler Insomnia Cookies delivers warm, gooey cookies until 3:00 a.m.
- Krispy Kreme announced that it had acquired a majority stake in Insomnia Cookies on Friday.
- Insomnia Cookies is now part of JAB Holdings' coffee and café empire, which includes Krispy Kreme, Panera, Au Bon Pain, and Keurig.
- Insomnia Cookies started in 2003 and has since grown to over 135 locations, most of which are near college campuses.
- We visited an Insomnia Cookies location in Manhattan to see what the hype was all about.
Krispy Kreme is getting into the cookie-delivery business.
On Friday, the beloved doughnut chain acquired a majority stake in Insomnia Cookies, a cookie-delivery chain with a cult following on college campuses across America.
The deal means that Insomnia Cookies is now part of JAB Holdings, the parent company of Krispy Kreme, Panera, Au Bon Pain, and Keurig.
Insomnia Cookies was founded in 2003 by Seth Berkowitz, who at the time was a student at the University of Pennsylvania. Today, there are over 135 locations - almost twice as many locations as there were in 2015. Many of the locations are strategically placed near college campuses, building a loyal following among students who are drawn to the idea of having warm, fresh cookies delivered to their dorms at 3:oo a.m.
Berkowitz said in a statement about the acquisition: "My team and I are confident that this shared vision makes Krispy Kreme the ideal partner to support Insomnia through our next phase of growth."
See what it's like to eat at the cult-favorite cookie chain: