Kobe Bryant's New Chinese Nike Commercial Is Awesome

Nike just launched a new ad campaign in China called "Give Me The Ball."

This commercial — featuring Kobe Bryant, Yi Jianlian, and a young Chinese boy— is the centerpiece of the campaign, and it's excellent.

It manages to be inspirational and funny at the same time, and it packs a ton of narrative into 78 seconds.

It will air in mainland China, Taiwan, and Hong Kong: