After running two spots at last year's big game, Korean automaker
At an entry price of $50,000, the rear-wheel drive K900 will be the most expensive Kia vehicle yet, and a strong move upmarket from the a line usually associated with affordability.
Here's what the new car will look like:
Kia Motors
Last year, Kia highlighted the technology in its compact Forte with a memorable, if strange, ad featuring a robot woman and promoted the mid-size Sorento SUV with a clever spot featuring an alternative take on how to handle children's age-old inquiries about where babies come from.