He went to high school in the Philly suburbs, but he grew up in Italy. He loves Italian cars
He once walked into a Ferrari dealership and wrote a $329,000 check for a 458 Italia
He also owns a Lamborghini, Bentley, and Range Rover
And yet, he's not above eating at Waffle House, as he did with his wife during a recent trip to Atlanta.
next slide will load in 15 secondsSkip AdSkip AdHe owns three houses that were estimated to be worth $18.8 million in 2012. All of them are in Orange County, CA, a lengthy drive from the Staples Center
Kobe sold one of those houses earlier this year for $6.1 million.
Luckily, he has a helicopter that he typically takes to home games. He says it saves him from sitting in traffic, and keeps his body fresh
He's pretty generous with his helicopter too. He once let teammate Steve Blake use it to go to a doctor's appointment.
Kobe is the third-highest paid NBA player ever, with $280 million in career salary. He trails only Kevin Garnett and Shaquille O'Neal.
next slide will load in 15 secondsSkip AdSkip AdDespite his declining production, he will still make approximately $26 million in endorsements this year with companies like Nike, Lenovo, Hublot and Panini.
However, Bryant started Kobe Inc. in 2013 to become more of a business partner as opposed to the more traditional athlete endorser. The company's first investment was a 10% stake in sports drink BodyArmor.
READ MORE: Dr Pepper is betting on this Gatorade killer backed by Kobe Bryant
In 2014, Kobe spent $5.8 million to purchase this building in Newport Beach to house the offices of Kobe Inc.
Kobe Inc. has also partnered with Alibaba to produce his documentary, "Muse," and to produce and distribute Kobe-branded products in China.
Kobe once went all-in on a rap career, even enlisting heavyweight hip-hop video director Hype Williams to direct the video for Kobe's first single, K.O.B.E.. The song was not well-received and the video was never released.
next slide will load in 15 secondsSkip AdSkip AdOne good thing came out of that song, as it was during the video shoot that he met his wife, Vanessa.
Unfortunately, Kobe had to buy his wife a $4 million ring after his sex scandal. It was an eight-karat purple diamond
He was reportedly set to lose $75 million in a divorce. But he and his wife Vanessa worked things out.
Kobe had a strange fashion phase, before it was cool to wear strange fashion in the NBA. He appeared in an odd photoshoot for LA Weekly and teammate Ron Artest said, "He's a star. He's Kobe Bryant. He can do what he wants."
However, at games, he still keeps things classy.
next slide will load in 15 secondsSkip AdSkip AdHe still has an incredible competitive fire, one where he is willing to put his money where his mouth is. With Team USA in 2012, he challenged Kyrie Irving to a $50,000 game of one-on-one
Kobe Bryant is still the NBA's highest-paid player, making $25 million this season. But there won't be another payday as a basketball player.
Now check out how LeBron James spends his millions.