Company: Religion of Sports
Recommended by: Deepen Parikh, partner, Courtside Ventures
Relationship: Investor
What it does: Cofounded by Tom Brady, Michael Strahan, and Gotham Chopra, Emmy-winning Religion of Sports is a collection of filmmakers, writers, and other creators who produce stories about sports' importance to communities.
Why it's hot: "There's never been another time like this in terms of distribution channels," Parikh said. "If you're creating the most premium content, that enables you to get that premium audience and price. They have very strong trust and loyalty in the athlete community. They create content for passionate supporters, they are appealing to any sports fan, they're getting paid by platforms. They can create direct relationships with consumers in the form of podcasts or video through their own platform."