French model and "It" girl Jeanne Damas launched her fashion label Rouje back in 2016. The collection was based on her own style, focusing on vintage-style dresses with floral patterns.
The brand shot to fame in 2017, after Selena Gomez wore three different Rouje dresses in one month.
"Rouje's coveted 'French-girl look' very quickly went from being the subject of covert fascination to becoming a mainstream phenomenon," Fashionista writer Andrea Cheng wrote in October.
According to Lyst, there were over 9,000 searches a week for Rouje's Gabin dress (photographed above) between July and September this year.