Gangnam is located in Seoul, south of the Han River, which cuts through the center of the city. It is one of many bridges in the city that connects Gangnam with the neighborhoods north of the Han, including downtown.
Cheongdam-dong in southern Seoul is one of the city’s most affluent neighborhoods. In 1967, it was full of pear orchards, but, starting in the late 1970s, it began to be developed into a district for the emerging superrich.
Source: Korea Herald
I started my tour of Gangnam on Apgujeong Rodeo Street. The street, named for its similarity to Los Angeles' Rodeo Drive, is a high-end shopping road featuring luxury brands, as well as many second-hand boutiques. Don't expect to find a bargain at the boutiques, though — they are super expensive.
In Gangnam, land is about more than just money, especially when you own property in highly sought-after neighborhoods. For many Koreans, owning property in Gangnam is about the status symbol.
The biggest signal that the neighborhood is ultra-wealthy is the cars. Car brands like Mercedes, Audi, Maserati, Tesla, and Range Rover are tucked into every side street.
Plastic surgery has become a huge part of Korean culture, particularly in wealthy Gangnam. Clinics are all over the district. By some estimates, there are more than 500 clinics in Gangnam alone and nearly 1 million procedures a year.
Source: The Telegraph
Down the road on Apgujeong Rodeo Street is the Galleria department store, the most popular luxury mall in Korea. It is filled with high-end brands.
In the basement of Galleria, you'll find Gourmet 494. It's not your average food court. There were high-end stalls serving food from all over Asia and the world. If you need a perfectly made latte after a long day shopping, this is the place.
Next to Galleria is Cheongdam Fashion Street, one of the most famous streets in Korea. The entire street is lined with fashion houses like Cartier, Louis Vuitton, and more.
The street is also known as K-Star Road, because many of Korea's biggest entertainment companies are headquartered near the road, including SM, JYP, and Cube Entertainment. There is now a GangnamDol to commemorate PSY's big hit.
There are 17 similar statues representing the top K-Pop celebrities along the road. I saw more than a few young Koreans stop by to take selfies with the statues.
This used to be the headquarters of SM Entertainment, one of the biggest K-Pop labels in the world. But, they've since moved to a bigger building a few blocks away. This is now their Global Artists Training Center.
There were more than a few K-Pop fans hanging out by the side door, waiting to see their favorite artist stroll out after a long day of training.
The street around the corner from SM Entertainment looked very affluent. The luxury apartment buildings looked brand new. I'm sure some artists-in-training live there due to its proximity to the training center.
Outside the apartment complex, I saw a bunch of security guards waiting around a Tesla and a Mercedes. When a young man came out of the building, they piled in and drove away.
Most of Korea's richest families own massive lots of property somewhere near Cheongdam Fashion Street. For example, Lee Kun-hee, Korea's wealthiest man and the former chairman of Samsung, owns nearly 17,000 square feet of real estate worth nearly $58 billion.
Source: Korea Herald
Cheongdam is often featured on Korean TV as a backdrop for wealthy characters. There was even an entire TV show called Cheongdam Alice, where the main character tries to work her way into its wealthy society.
If you're into Korean dramas, you could spend an entire day scouting out shooting locations. Luka 511 is a high-end restaurant and wedding venue that has been featured on Korean TV. It's situated between a Prada store and Rolls Royce dealership.
Source: KPopStarz
JYP is the second biggest K-pop label and is frequently visited by locals and tourists trying to catch a glimpse of a celebrity.
There was a much bigger crowd outside of JYP than SM Entertainment. Maybe they were waiting to get a look at JY Park, the founder of JYP and a major singer-songwriter in the K-Pop world.
And if you don't recognize the latest K-pop band, the crowd will. I'm not sure who these guys are but the crowd went a bit nuts as they went past and they rushed inside
Or you could just hide out at one of the many restaurants frequented by K-Pop stars, like The Class, which has appeared on Korean TV. It's reputed to be a major celebrity hangout, like The Ivy in Los Angeles.
Source: The Class
Gangnam is also known for its wild nightlife. While I didn't get to go, Club Octagon is where you'll find K-pop stars partying. Girls Generation, Shinee, and Jay Park have all done showcases there.
TimeOut Seoul called Cheongdam "the epitome of everything that is dislikeable about the Gangnam area. Expensive, exclusive and elite; Cheongdam's the meanest of the Mean Girls." Walking around, it's not hard to see why.
Source: Time Out