When that didn't pan out, he founded the rent-an-athlete marketplace Thuzio in 2012. His detractors found the venture - in which a couple grand got you a golf game with Derrick Coleman and five hundred bucks got you lunch with Barber - to be a tacky and desperate move.
By late 2013, fans can still pay for personalized video messages or a game of flag football, but
AdAge took a look at the company with Barber, who told them that Thuzio began changing into a business-to-business organization after the success of his and former New England Patriots running back Kevin Faulk's participation in Reebok's Spartan Races. Their participation got featured on ESPN's SportsCenter, bringing attention to the race that was much less well-known than its
You can watch Tiki fight through the obstacle course beginning at 5:16:
Rebook only spent $7,000 but got valuable media coverage.
Barber realized that Thuzio could provide corporations and ad agencies with an interesting way to entertain clients.
Here's former pitcher Roger Clemens' profile with a list of activities and their prices. He's one of the most in-demand and expensive athletes in the roster:
And here's Super Bowl-winning coach Brian Billick, another popular choice:
"...There's never been a way to easily access the talent. At least without knowing somebody or knowing their agent. We've taken all of that market - and put into an ecommerce marketplace which is unique," Barber told AdAge.
The Thuzio marketplace has grown to include over 1,000 former athletes, coaches, and entertainers. Sixty-five percent of Thuzio's clients are corporations, rather than individuals. These have included PepsiCo, Barclays, and Yahoo.
You can still get a personalized video message for $99 though, like this one from former Boston Celtic Gerald Henderson telling the message recipient named John why his steal, not Larry's Bird's, was the greatest in history:
Read the full interview with Barber on AdAge.