If you've ever watched TMZ on TV, you're already familiar with the show's pitch meeting format.
San Fransisco-based Rapt Studio designed the real life work place/TV studio in downtown Los Angeles. The celebrity-inspired workspace is built around a 9,000-square-foot newsroom, connecting brand and culture to its environment.
TMZ's trademark red and black color scheme is apparent upon arrival.
Their logo is prominently placed.
The words "Thirty Mile Zone" are printed on the wall because that is what "TMZ" stands for. It's a reference to the historic "studio zone" within a 30-mile radius in Los Angeles.
This map showcases the "Thirty Mile Zone."
Staffers work close together in the newsroom setting.
And can eat at communal tables in the kitchen, where there is also a foosball table.
Conference rooms are filled with TV's blasting the TMZ logo.
And tons of celebrity video footage is edited on-site.
Now learn about some of TMZ's tricks ...
