The new Pirch store is located at 200 Lafayette Street in Soho, Manhattan's premiere shopping neighborhood.
The store sells appliances for three areas of the home: kitchen, bathroom, and outdoors.
Customers can order complimentary cappuccinos or iced coffee in the Bliss Café on showroom's the first floor.
Because the store is located in New York, many of its model kitchens pack a lot into a small area. One vignette holds a convection oven, steam oven, warmer, griddle with six burners, pantry, and fridge with an espresso machine (all by Miele) in a 12-foot-wide space. Total cost: $28,991.
The Dacor Discovery Wine Station can keep an open wine bottle fresh for up to 90 days, Murad says. The $5,499 system punctures a small hole in the cork, so the wine doesn't aerate, which is what ordinarily makes it go bad.
Although many of Pirch’s products are forward-thinking, some are throwbacks to the past, like this ‘60s-style, $49,900 oven by La Cornue. The only one in the world in this shade of pink, the oven took a French craftsman four months to paint by hand.
To achieve its vibrant shade of blue, this $9,099 stainless steel range received six coats of paint in the Ferrari factory in Italy.
The surface of the giant, $3,995 griddle pictured below is made of cast iron, which retains heat better than the ones built into traditional stoves, Murad says. If customers want to test a cooking appliance like this one, they can sign up for one of Pirch's daily cooking classes.
Pirch's selection of outdoor grills caters to every taste. The teal, egg-shaped one below costs $2,500, and the Yankees-themed grill will soon be auctioned off to benefit one of the team's charitable foundations.
There are only four 3D-printed faucets by DXV on the market, and Pirch's NYC location sells two of them. The faucet pictured below costs $18,000 and has 19 narrow channels.
The tubs are just as high-end as the ovens, faucets, and grills. The $4,976 one below has a bass system built into it, which causes it to vibrate. The touchpad on the wall lets bathers choose the style and volume of the beats that pulse through the water, which range from the sound of a relaxing gong to an upbeat drum.
“We want to show people what’s possible,” Murad says, explaining that the company is called Pirch because it encourages customers to imagine themselves enjoying an elevated lifestyle."What if you had a pink oven? What if you had a case that can store wine for 90 days?"
