Homejoy
What was it: Homejoy offered on-demand homecleaning services. One of the first companies into the so-called "gig economy," Homejoy was a favorite of the press because it offered low-cost cleaning and was using software to automate the process of boooking so it would be more efficient.
Why it closed: In an interview with Re/Code, Homejoy CEO Adora Cheung blamed the worker misclassification lawsuits the company faced. It had failed to raise enough funding to grow the company as big as they wanted, she said, so it decided to shutter its doors in July.
However, Christina Farr on Backchannel pointed to poor customer retention, poor worker retention, and mounting losses as its downfall. Like Groupon, the company had struggled to entice repeat customers when it offered a cheap initial cleaning then later raised the price.
Money raised: $40 million from Y Combinator, PayPal founder Max Levchin, First Round Capital, Redpoint Ventures, and Google Ventures.
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